Module information
This module prepares you to communicate brand value clearly and effectively in direct client-facing scenarios.
We train argumentation, active listening, and conversion techniques adapted to events, fairs, and promotional actions.
What you will learn
- Client care and loyalty techniques
- Goal-oriented commercial communication
- Professional objection handling
- Service protocols for events and promotions
Methodology
- Real-scenario simulations with instructor feedback
- Commercial role-plays in brand contexts
- Verbal and non-verbal communication drills
- Continuous competency-based assessment